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SAG-AFTRA's Standoff with Video Game Giants Over AI Protections Lingers in 2025
Derek Falcone Technology 6 April 2025

SAG-AFTRA's Standoff with Video Game Giants Over AI Protections Lingers in 2025

The ongoing SAG-AFTRA strike against major video game publishers, initially sparked in mid-2024, extends into 2025 as negotiations falter over AI protections for voice actors and motion capture artists. The union demands mandatory consent and fair compensation for AI-generated replicas. Despite California's new AI laws, publishers resist enforceable safeguards, leaving performers at risk.

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