Coventry Rolls Out High-Yield 6% Loyalty Seasonal Saver
Savvy savers have another reason to pay attention: Coventry Building Society just dropped its new 6% AER Loyalty Seasonal Saver account, but there’s a catch. It’s only for existing customers who’ve stuck with Coventry since at least January 1, 2024. The message is clear—loyalty pays, literally.
This 12-month savings account is made for people who want flexibility without missing out on high interest. Savers can stash away anywhere from £1 to £250 per month. So, if you save the full £250 every single month, you’d end up with £3,097.89 (that juicy interest included) by the end of the year.
Forget the old-school rules that force you to put away cash every month or else lose that top interest. With the Loyalty Seasonal Saver, you don’t need to save every month. Some people’s incomes fluctuate, especially with cost-of-living challenges cropping up, so Coventry’s new offer seems well-tuned to real life.
A High Rate and Festive Flexibility
Compare this to Coventry’s Regular Saver (6)—that one offers just 4.50% interest and requires you to step up with a regular monthly payment, capped at £500. The new Loyalty Seasonal Saver switches the focus to customer loyalty and flexibility instead.
But maybe the brightest spot for many is Coventry’s early Christmas gift. Starting in November 2025, you’ll be able to take out your money penalty-free, just when extra cash might come in handy for holiday spending. Instead of waiting and keeping your money tied up, you’ve now got more freedom to access your funds and still nab that high interest rate.
All this comes at an interesting moment. The Bank of England’s base rate has stayed flat lately, making it unpredictable for savers to guess whether high rates like 6% will stick around. Financial experts are already nudging customers to snap up top deals like this while they’re still on the market. After all, with so much uncertainty, locking in a 6% interest rate feels like winning the savings lottery compared to what you’ll find at most other high street banks or building societies.
For folks who value flexibility, support during pricy periods like Christmas, and a hefty reward for their loyalty, this new account seems tailor-made. If you’ve been with Coventry since the start of 2024, it might be time to give your savings a serious boost.
