Refillable Washing-Up Liquid: UK Brands Tackle Plastic Waste Crisis with Sustainable Solutions

Refillable Washing-Up Liquid: UK Brands Tackle Plastic Waste Crisis with Sustainable Solutions
Derek Falcone / May, 7 2025 / Environment

Plastic Waste from Cleaning Products: Why UK Households are in the Spotlight

Next time you squeeze out a blob of washing-up liquid, think about this: only 7% of plastic bottles collected for recycling in the UK actually get turned into new products. The rest often ends up as landfill or, even worse, finds its way to the ocean. That's a heartbreaking reality considering that globally, roughly 12.7 million tonnes of plastic heads into our seas every year. Those innocent little bottles piled under the sink could be part of the problem.

Major cleaning brands are finally sounding the alarm. Ecover, a name many associate with eco-friendly cleaning, has flagged this trend as urgent. The company has noticed that most UK households still buy their washing-up liquid in single-use plastic bottles, which quickly pile up and contribute to shocking levels of pollution. Wildlife chokes on discarded plastic, and entire ecosystems suffer, proving that how we wash our plates can have global consequences.

Refillable Solutions: Simple Steps That Make a Big Difference

Refillable Solutions: Simple Steps That Make a Big Difference

Ecover isn’t just pointing fingers—they’re pushing for real change. They’ve rolled out a network of 700+ refill stations tucked into health food shops, zero-waste stores, and a handful of supermarkets across the UK. Here’s how it works: instead of tossing out your empty bottle, you just refill it. Easy. Not only does this cut down on single-use plastic, but it also encourages people to rethink habits around packaging in general.

Other cleaning heavyweights are stepping up too. Have you heard of Fairy’s latest move? They offer a recyclable carton that can top up your regular 370ml bottle a handful of times, slicing plastic usage by a whopping 85%. Smol, which made its name delivering cleaning pods to your door, now does a £2 refill carton paired with reusable bottles. Miniml is taking things old school with a closed-loop system: return the empty bottle, and they’ll clean and reuse it, over and over. All these approaches have the same goal—shrinking the mountain of plastic that starts right in our kitchens.

For UK households, making the switch has never been easier. Refill stations are popping up in familiar places, and brands are advertising the benefits up front—less waste, easier recycling, and even cost savings over time. Some shoppers have found using refill cartons and returning bottles is no more effort than a regular shop, but the payoff for the environment is huge.

The push for refillable washing-up liquid isn’t just a passing fad—it’s part of a bigger movement that’s looking to change the way we think about everyday products. Instead of treating plastic as pointless packaging, these brands want us to use less, and reuse what we already have. The power is in those little choices we make in the cleaning aisle or at the corner shop.

Change might sound intimidating, but when you see your bottle lasting months instead of weeks and realize your plastic footprint is shrinking, it’s hard to go back. With options from Ecover, Fairy, Smol, and Miniml lining supermarket shelves and local shops, there’s really no excuse not to give refillable cleaning a try. The sea creatures—and probably your conscience—will thank you.